Friday 7 October 2011

Marketing for developers

Lego building blocks, great but need a plan. Lighthouse vs crappy transformer bot droid. 63% have a plan, planners make money. Development is speeding up, shorter cycles, shorter shelf life, outsourced. Innovation > sleep. Rovio published 60 apps before angry birds, dont reinvent the wheel.

Wipjam conference, opensource publication.

Only 4% going after enterprise business, brands dont like indie devs.

Dont start looking at the yacht catalog.

Plan. Plan. Plan. Barnes N Nobles are making a killing.

Cloudfour.com mobile statistics.

Whatever the lifecycle, marketing cycle, make sure your aware throughout the dev cycle where n what you are doing to tqlk about. Enter competitions, jetwork, 100 words.

#FAILFAST.

Versions, updates, feedback, staying ahead of the curve by keeping in touch with the latest api. Crittercism, haptics , carrier apis.

Who knew ? US testing on canada. Test small.

Harder than naming a baby, if people are talking, they need to say an easy word. unknown, untold, unsold. 120 app stores, download stats n info from wipconnector. App store is not marketing, its delivery, people wont find you, best promotion is no longer good reviews market flooded, enter competitions, do speak because every1 is new to this.

11% have never spoken to the customer, superusers love talking phone people.

User analytics has to be more than number of downloads. Build analytics into your app.

Wip london. Go MWC in barca. Get known.

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